As a designer I wear lots of different hats

Sometimes I am a graphic designer, sometimes a photo compositor/retoucher. Other times I am a motion graphics artist and editor. Whichever hat I am wearing the same principles of design and communication apply. Within this context my work is less about what I like and more about how I can effectively communicate my client's message to the intended audience. No matter how interesting the design may be if it does not do that it cannot be considered successful.